Company Information

In early October 2026, sensory toys took multiple Amazon bestseller spots: Blue Squishmallows ranked #1 in Novelty, the 30-pack Kawaii Squishy set #2 (5,233 reviews), and single TikTok squishy videos drew 1-2.5M views, making the category a stable repeat-purchase segment.

The Hebei Consumer Council tested 35 children's stress-relief toys. Overall quality is good, but 4 products shed small parts after abuse testing and 1 TPR toy exceeded the plasticizer limit (0.15% vs standard <=0.1%). Tips: buy via formal channels, check labels and age warnings.

The CTE China Toy & Trendy Play Fair (Oct 21-23, Shanghai) spotlights stress-relief toy debuts showing three trends: premiumization, IP collaboration, and blind boxes. Against new GB 6675.14-2025 and overseas recalls, safety compliance is the entry ticket while differentiated design sets the ceiling.

Beijing Consumer Council tested 38 stress-relief toys (slime, squishy, press-type): migratable lead all passed, but one squishy showed 22.8% total plasticizer (DBP/BBP/DEHP) and 4 products shed or broke in abuse testing, prompting takedown orders. Context: new standard GB 6675.14-2025 takes effect Nov 1, 2026.

On Sep 24, the EU RAPEX issued its Week 32 alert: Luxembourg ordered mandatory recovery of Chinese-made SPYSTAR stress toys (model SY01-1) after nickel release hit 1.5 μg/cm²/week — about 3× the EU limit of 0.5. The piece explains the risk, the REACH rule, and what it means for exporters.

During China's 2026 National Day holiday, Wuhan K11 hosted a 60+ stall squeeze-and-decompress festival, underscoring a shift from 'cost-performance' to 'heart-value.' China's emotional-consumption market has reached ¥2.72 trillion. The piece connects the trend to export opportunities for stress-relief toys under GB 6675.14-2025.

Shanghai Municipal Market Regulation Bureau's special risk-monitoring campaign found all six randomly sampled batches of the viral "Natasha" baby squeeze toys fail China's national toy safety standard, on both physical (small parts, sharp points) and chemical (toluene, xylene, TVOC) grounds, with labeling also non-compliant. The article links the action to China's new standard GB 6675.14-2025 (effective Nov 1, 2026).

Recently, PLAYGORO has completed brand upgrading. It transforms from a squishy toy factory to a stress-relief art toy manufacturer. Combining 3D printing technology, the brand develops new 3D art toys. New products displayed in the study-tour market are well-received by children.

On October 3rd, PLAYGORO factory welcomed a group of children on study tour. The company built a custom "Fun Market" with lovely displays, which were greatly loved by kids. This activity creates an interesting study platform, shows brand charm and shares joyful corporate culture.

To enrich corporate culture and build an international brand image, PLAYGORO completed its corporate culture wall on September 18. Centered on a world map, the wall displays global business layout and global product safety certifications. It carries the brand vision "Setting out from Yiwu, let the world squeeze it", reflecting our commitment to product safety in global toy business.

Ahead of the Mid-Autumn Festival, PLAYGORO held a full-staff meeting on September 18 to recognize employees’ hard work. Company leaders delivered speeches and distributed festival gifts personally, creating a warm and cohesive corporate atmosphere.

To enrich corporate culture and create a lively workplace, PLAYGORO finished its culture wall decoration on September 16. Named "Talking About Playful Ape", it exhibits varied caricatures of the company founder. Fun comic art conveys corporate values, building an immersive cultural space to motivate the whole team.

PLAYGORO launched a full range of mass-produced new fidget toys in August covering trending, educational, office and outdoor scenarios. Standardized quality control and differentiated design greatly boost the brand’s overseas market competitiveness.

Facing rising orders, PLAYGORO adds new injection machines to expand production capacity, ease delivery pressure, improve product quality and support steady overseas business growth.