The Squishy Category Grew Up. Your Buying Spec Didn't.
We build squishies in Yiwu, and the shift is in the order book, not just the data. Circana reports triple-digit growth in US squishy toys in both dollars and units, with adults driving 35% of industry growth. The market split into commodity and collectible. Here is what we see from the factory floor.
Oct 12,2026








